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Web Design

How to Create a Good Web Design?

There are many different types of web design, from those created with website templates and ‘build your own’ site building apps to e-commerce web designs and complex managed content, such as those used by big brands like Amazon, eBay and Tesco. Some companies, even some big-name companies, have poorly designed and unprofessional-looking websites. Some have amazing looking websites, but due to their high graphic content and minimal text content, they can take forever to load, are not easy to use, and do not deliver what the visitor wants.

Good website design

Although many aspects of website design differ from site to site, many things remain the same on most websites on the Internet. Most notable is the navigation or the menu. The way a website menu works and looks is very important, as ultimately, website visitors are looking for certain criteria that will make them stay and interact or leave. This ability of a website to keep visitors interested is sometimes called stickiness. Visitors want an engaging and visually exciting experience, but perhaps most importantly, they want “ease of use.” Website usability is a key factor for websites that want their visitors to stay, query and ultimately

User friendly web design

Internet users tend to prefer user-friendly websites, because they don’t want to have to learn how to use a website every time they find a new one. They should be able to use a website after just a few seconds of looking around a home page, and they will go away and navigate elsewhere. The need for fast user interaction is vital and therefore having a fast loading website is also important for a website to be successful. Even with faster Internet connections, such as broadband, Internet users don’t want to wait.

Imagine, if you go to a store on the main street and the store clerks completely ignore you at the counter for 5 minutes, even after you’ve made it clear that you want help. Here’s a correlation to how an internet user may feel when they come to a website that has been poorly designed, difficult to use, unfriendly, and slow to load. Ensuring that a website has been well thought out and designed with the user in mind, showcases a company’s unique selling points within eye-catching, easily recognizable calls to action, and has a clear, easy-to-use menu is key to its success.

Flash Web Design

With recent advancements in web design, such as the introduction of Flash animation and high definition video content, impressive websites have been created to take advantage of much higher levels of visual effects and interaction. However with this ‘high end’ web design it comes at a price, most of the time web designs that rely heavily on Flash content are often ridiculously slow to load. They often have a progress bar, which slowly cycles through the web browser to indicate when the website will finish loading.

This is very much like the progress bars you may be familiar with if you are using 3D rendering or video editing software, or using game consoles where they are displayed while you wait for games to load. General Internet users don’t want to wait 3-5 minutes for a web page to load, even if it features high-resolution images, animations, or videos. They want fast, informative content rich websites. If they wanted to see an animation or a video, they watched television.

Good Flash web design

This is not to say that Flash animations are all bad news and should not be used in web design. If used subtly and in small amounts, it can make a website more visually appealing without slowing down the loading time too much. The proper uses for Flash animation in web design are things like; Flash banner ads, Flash videos, and interactive Flash forms for online quizzes or business presentations.

However, using Flash for a complete website design is not a good idea. It slows down the user experience because you have to wait for some items to load. Additionally, fully Flash sites tend to use unfamiliar menu structures and functions. This can confuse visitors who just want to quickly interact with the website and not be surprised by the way the menu is animated. Just because you can do these things in Flash doesn’t mean they have real work value in the real world. They may look pretty, but if they are not functional and only irritate the visitor, then they have no real value.

Flash Web Design and SEO

Another argument against using Flash to build a complete website is that it dramatically reduces the effectiveness of search engine optimization for your websites. Flash web designs are made up of a main file within a web page that search engines find difficult to index. This is because the text they contain is usually graphic text and is therefore rarely accessed by search engines. Some recent developments allow text to be displayed for search engines on Flash websites, but this is not as effective as text content within traditional HTML-based websites.

Don’t rule out Flash in web design

Although Flash has its limitations, it also has its benefits when used correctly. For instance; Flash animation usually has a smaller file size than traditional gif animation, and due to the way it is done, the animation flows smoother than gif animation as well. With that being said, I would recommend using Flash only in small areas within a site to complement other images that make up the overall design. Finding a balance between minimal graphics, images, Flash, and good-quality informational text is the key to a successful and user-friendly website. This is not to say that web design should be boring. When working with quality web design companies, there is no reason why you cannot have a visually interesting, well designed, easy to use and successful website.

Visually stimulating web design

When visitors first come to a website, they want to be impressed and engaged with what the website has to offer. This will be determined by the way the web designer has presented the text, images, and features of the website content. Organizing elements like images, text, graphics, flash and video in such a way that it keeps the visitor interested in the website is the key to good web design. If a website is poorly designed and doesn’t catch the visitor’s attention in the first few seconds, it is quite possible that it will be dismissed as just another average website. Ultimately this means that the visitor will go elsewhere to spend their time and, more importantly, their money.

Good web design layout

A lot of time and money goes into making sure the correct elements of websites are placed in the correct places. Businesses spend large amounts of money conducting research on how Internet users use their websites. This type of research shows where visitors’ eyes are focused the most, which website elements they click on first, and, in general, how they interact with and use your websites. Most Internet users will look primarily from the top left through the page, or to the left side of the web page through an Internet browser through a computer, mobile phone, or television.

I would risk guessing that they are looking for the company name or logo, its main sales pitches or slogans, and then what the website has to offer in terms of what appears on the menu. After which, your eyes will probably be directed across the content of the page and to the right side. Successful web design generally takes this into consideration and will ultimately affect the appearance of a website.

Of course, there are quite famous exceptions to this rule, for example, a well-known search engine has a web design that is quite different. The main focus and core functionality in your web design is right in the middle of the page. However, this is no ordinary website with dozens or even hundreds of pages of products and services to display, its main focus is its recognizable logo and of course its search box. However, it does feature a small minimal menu at the top of the web design, flowing from left to right. So even they have incorporated some of the research done on the habits of Internet users.