How to find the right web design company?
“A man’s mistakes are his portals of discovery.”
What does the above quote convey? To have a portal you have to make mistakes. It’s not funny? Not at all. It may be a motivational phrase, but in business it can be the end of the world for small startups with little investment. This article has been made especially for small start-ups who want to succeed in their respective fields and are planning to launch their web designs or are looking for a facelift or add new functionality to the existing site or are unsure of their design requirements.
Choosing a web design company
With a multitude of web designers and developers, from freelancers to agencies to online templates, how do you know which is the right option for your business and, more importantly, for your goals and objectives? Choosing a web design company is not a serious job. But choosing a good web design company is a real challenge. People say that the Internet has made business processes simple and global, but what about the complexities that the Internet offers that are unique? Just search the term “good web design company” on Google and you will get millions of results. For a normal human being, it is impossible to search for all the results. We will go through the entire process of selecting a Web Design and Development company in a structured way.
STEP 1 – Planning
The first step is to define your needs. When looking for the right web designer, it is important to have a clear idea of the role that your new website or a redesigned one will play. Will you provide information to your customers? Will you meet the needs of your employees? Or will it include an online shopping section so you can sell your products to visitors? Most web designers will need to know the following:
o The role of your new website.
o The target market or audience of your website.
o Your budget.
Take the time to consider what you expect from your website and the type of information you want to communicate to your potential customers before approaching your designer. This will save you and the designer a considerable amount of time and effort.
STEP 2: Find and Create a Master List
The search is a vigorous process and does not require any special skills other than diligence to get good results that meet your requirements. Just scan directories, check Google listings for specific keyword searches, and ask for referrals from your friends or business partners. It does not have to be a very extensive investigative piece of work.
Recommendation: Ask your acquaintances, friends and family which web design company designed the website for their respective organizations, or if they can recommend a web design company.
Websites: Determine the web design company that is responsible for the websites of the organizations you admire. These organizations can be your competitors or in related or unrelated industries. Sometimes the web design company is included in the site credits or appears elsewhere on the website. If you cannot find the credits on the site, feel free to contact the organization and ask which web design company is responsible for the website. This can also be a good source of referrals for that web design company.
STEP 3 – Evaluation and short list
Once you’ve gathered a list of potential web design companies, you’re ready to narrow them down to a short list. This requires a bit of research work.
Portfolio- These are the three Cs: credibility, consistency and capacity. How consistent are they? What are the parameters in which the company is capable enough to meet your requirements? Are there testimonials that speak to your credibility? Are the projects in the portfolio of consistent quality? Have they consistently delivered good results in the given period of time? Has the web design company provided solutions to other companies in your sector? Have they faced challenges similar to the ones your organization faces? These are some important factors to consider. When you’ve narrowed your search down to a few design sources (via recommendations, web directories, or your competitors’ sites), evaluate their online portfolios and their fee structure. A website doesn’t have to be flashy or lively to do its job. Explore the sites they have created, check the ease of navigation, the organization of the information, the general cleanliness and the ease for the visitors. Also, consider hiring a company that shows some familiarity with your type of business. Just review the success stories / case studies that have been made available on their website and double check the credentials through references, if possible.
o Experience and Fees – This is called EF from the web design company. Experience and fees are closely related to each other. The general rule of thumb is that the more experience you have, the more you will get paid. This interesting story can tell you what the experience is about.
Once upon a time there was a steam generating plant that did not produce much steam. After a frustrating search for the cause, the desperate plant manager called in an expert. After only two hours on site, the expert found the problem and placed “X” on two pipes that were causing the problem, saying they had to be removed. When presented with the invoice, the plant manager asked the consultant how he could charge $ 5,000.00 for just two hours of work. When you asked for an itemized invoice, this is what you got:
1. $ 400.00 – Placement of “X” in two tubes.
2. $ 4,600.00 – Know where to place the “Xs”.
The plant manager got what he paid for and probably a lot more. He had already spent more than that amount on his own staff, not to mention the loss of income while the plant was closed. For him, getting the advisory services of a consultant was the right thing to do.
It matters a lot if the company has good experience in various business domains and has professionals and specialists from various backgrounds. As such, they will understand different business verticals that can be an advantage for your website. Another important factor is the budget. What You Pay Is What You Get: WYPIWYG. Never compromise on the quality of your website just to save money fast. In the long run, you will end up losing. Have you ever imagined why American diamonds cost less than real diamonds when it is sometimes difficult to tell the difference between the two? It’s obvious: the brilliance and hardness of the diamond. This makes another interesting point, you can get a facelift for your website for a lower cost, but it will lack the functionalities and the effectiveness. You can attract visitors but not turn them into business. So when you pay for something, you definitely get a good deal in return.
o Technology – What is your technological competence? Does this match your requirement? How many projects have you worked on using it? How often is your technology updated, both in terms of software and hardware?
o Deadlines – Has the company carried out the projects in the stipulated time? Time is one of the most important factors, as the longer it takes, the higher the input costs. Some companies may offer you a shorter time frame and may be ready with the design. But after that begins the long and torrid journey of finding and correcting mistakes that can put your visitors off.
o Responsiveness: how quickly does the company respond to your inquiries? Do you listen to your inquiries? Do you respond to my suggestions and questions? Do they explain the problems in a way that you can understand them? Do they share your overview of the site? Are they interested in the return on investment for the website? Do they possess the necessary skills to achieve their goals?
o Communication process: poor communication is one of the main obstacles to business processes. Make sure the company you work with is comfortable with your language. Generally, English (US / UK) is taken as the preferred language to communicate with each other. What are the tools and technologies they use to communicate? How will you be kept informed of the news of your project? These are some of the important factors to consider when deciding on the communication process when choosing a web design partner.
o Services – What are the other services that the company can offer besides design? What kinds of value-added products or services can the design company offer?
All of these points will help you narrow down the list of companies that can offer you viable solutions and help your cause. The next step is to invite proposals from the shortlisted parties. Just go through all the cross references that you think are justifiable or that satisfy your curiosity. The more time you invest in this phase, the sweeter the subsequent returns will be.
STEP 4- Proposals
Once you’ve selected your short list of top web development companies, ask them to send you a proposal. Request that your proposal include an overview of your requirements and the proposed solution. This will help determine which web design company best understands your requirements. Also request that each web design company include a description of their development process and a price breakdown for the various aspects of the website project.
STEP 5: Evaluation of proposals
Evaluate each proposal individually on the basis of merit. Consider the following points:
a) Well-being of the proposal.
b) Respective strengths and weaknesses of the companies.
c) Evaluate the presentation style and format.
STEP 6 – Company selection
After your organization has reviewed all the proposals, compare them with each other. How are they doing in terms of presentation? How do your processes appear in terms of project management? Do they present scalability and / or upgrade paths for your project that go beyond the needs of the immediate objectives outlined?
After going through all the above process, you should be able to focus on one particular company. If doubt persists, establish a communication process between likely companies to understand their process and commitments.
[ NOTE : Avoid selecting an individual designer, independently, to design and develop your organization’s website. It is rare to find a single person capable of handling the combined visual and technical elements that make for an effective web presence. Also, by relying on an individual, your organization runs the risk of losing their investment if something happens to that individual, or in the future they simply cannot find time to help out when they need it].
I just love the web. In my opinion, it is the busiest place in the world and the best place to interact and gain knowledge. My strong attraction to site analysis by users, as well as the perspective of search engines, led me to pursue a career in Internet Marketing. I started as an SEO but now I work as an internet marketer.